Spec Ad — Unofficial Concept
LUNI
Some stories are written on paper.
Others are written on skin.
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Some stories are written on paper.
Others are written on skin.
LUNI was born from a contrast.
The delicate whiteness of ceramic against black ink.
The softness of a ritual against the permanence of a tattoo.
We didn't design a skincare line.
We designed a language.
Each formula conceived for skin that tells a story.
Matte white ceramic. Antique gold. Debossed in silence.
The full ritual. On marble.
A skin that exists.
A character built from it.
The avatar was born from this encounter.
The face of LUNI is not invented. It was born from a real person — with her consent, with her story. The avatar was constructed with Nano Banana 2 and Nano Banana Pro, using identity anchor references to maintain visual consistency across every campaign shot.
The contrast between a delicate face and heavily tattooed skin is not a provocation. It is the brand's entire reason for existing.
From zero — no brief, no reference images. Brainstorming with Claude to define brand identity, naming and positioning. Six products designed with a single visual language: matte white ceramic, antique gold accent, debossed typography.
The body was born from a real person, with her consent. Built with Nano Banana 2 and Pro with identity anchor references and progressive INPAINT refinement. A character, not a generic model.
Five campaign shots, one group shot, six e-commerce heroes. Each scene built through structured prompts and progressive compositing. The contrast between tattooed skin and white ceramic is the visual language of the brand.
